Our Story new

Australian underwear label, Nearly Nude has fast become known as the go-to label for top quality, comfortable luxe underwear.

Founded by Lucy Hosken in 2005, who had been in the Magazine industry for 10 years, Hosken needed shaping underwear that was both high quality and extremely comfortable to wear underneath low cut and sheer tops. Unable to find the perfect garment Lucy set about bringing her vision to life.

The label has developed a loyal following and has grown to be a global brand stocked in boutiques all over the world.

Nearly Nude has stayed true to it’s roots and makes sure each piece provides high-tech and supportive solutions. Using only the highest quality fabrics and working with the world’s finest manufacturers, Nearly Nude ensures each and every garment has a unique hand touch.

Lucy started Nearly Nude with a clear vision to create an adaptable and luxurious everyday underwear label.

The Nearly Nude philosophy is about creating high quality wardrobe staples with longevity and versatility.