Founder and designer Lucy Hosken created Nearly Nude after an endless search for invisible yet supportive underwear.

"Like many women, I bought clothes that looked fabulous on models, celebrities or in magazines but when wearing them I lacked support and comfort. I wanted to be able to keep up with the latest trends, wear delicate tops and low cut designs with confidence," Hosken says.

Spotting a gap in the market, Hosken started the Nearly Nude brand in 2005 to serve the Australian market with a range of classic, feminine, comfortable seamless shape wear that can be worn every day, by women of all shapes and sizes.

After working in Women's magazines for over 10 years, with Australia's fashion elite Hosken had the marketing and advertising experience to further develop and grow the brand, along with the fashion knowledge to develop a successful range unlike anything on the market. From these humble beginnings Nearly Nude is now stocked in close to 400 stores worldwide in countries such as Japan, USA, United Kingdom Canada, Singapore, Indonesia, New Zealand, Hong Kong, Sweden and France.

Her vision to create a top quality, accessible yet affordable seamless underwear brand has been realized with Nearly Nude continuing to enjoying enormous success in both the Australian and international markets.